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Posted on: December 13, 2023

Business Spotlight: Root Modern Dentistry

Root Modern Dentistry

The Town of Ashland extends a warm welcome to Dr. Chriska Mustafa of Root Modern Dentistry, which recently opened at 250 N. Washington Hwy! Learn more about Dr. Mustafa's background and why she chose to open her practice in the Center of the Universe in this Q&A.

What inspired you to start your own business?

I embarked on the journey of starting my own business because I was fueled by the desire to shape and enhance the patient experience from the moment they step through the door until the time they leave. At Root, our mission is to make patients feel not just welcomed, but truly at ease. We've curated an environment where comfort is paramount. From a warm welcome with a selection of beverages to amenities that go above and beyond the usual, we've crafted an experience you won't find elsewhere. The goal was simple – to create a space that feels more like a comforting retreat than a traditional office. I firmly believe that the right environment can make a significant difference in a patient's overall well-being, and at Root, that's exactly what we've strived to achieve – a welcoming and comforting haven for everyone we serve. 

What is your background and how did you develop the skills to start your own business?

My journey in the dental field began at the age of 15, and since then, I've worn various hats – from dental assistant to receptionist, and even delving into the intricacies of billing. Having graduated from dental school, my career has taken me through both private and corporate dentistry landscapes, providing me with a comprehensive understanding of the field. It's safe to say I've witnessed the full spectrum of experiences within dentistry, and each role has contributed to my skill set. Drawing from the best aspects of these diverse experiences, I've added my own touch to create what I consider the ideal dental office. The culmination of these experiences has not only shaped my professional background but has also fueled my passion for crafting a dental environment that aligns with my vision of excellence.

What services do you offer?

At Root, we take pride in being a comprehensive general dentistry office, dedicated to addressing a wide range of oral health needs. Our services span general restorative dentistry, covering essentials such as fillings, crowns, bridges, and implants. From single extractions to complete smile makeovers, we also specialize in various surgical procedures. In addition to our restorative and surgical offerings, we provide solutions for sleep apnea through oral appliances, ensuring a holistic approach to our patients' well-being. For those seeking orthodontic solutions, we offer Clear Aligner treatments like Invisalign, as well as veneers, whitening, and a variety of aesthetic services. Our overarching goal at Root is to guide our patients toward success in their oral health, encompassing aspects such as function, speech, and aesthetics. We're committed to providing comprehensive care that goes beyond mere treatment, fostering a foundation for lasting oral health and overall well-being.

What makes your business different?

At Root, we're not just another dental office; we're a brand, a transformative change, and an experience unlike any other. Leveraging the power of AI and cutting-edge technology, we bring exceptional diagnostic and educational tools to our patients, ensuring they receive the highest standard of care. What sets us apart is not just our advanced technology but the positive culture and personality that define our approach. From the moment you walk through our doors, you'll feel the warmth of our welcoming atmosphere. We've reimagined the dental visit, focusing not only on providing top-notch oral care but also on ensuring you genuinely enjoy your time with us. At Root, we're not just shaping smiles; we're crafting an experience that goes beyond expectations. Welcome to a dental journey that's truly unique and designed with you in mind!

Do you have a business in the Town of Ashland and would like to be featured in a future Business Spotlight? Complete this quick questionnaire and email it to Kelly Franke (kfranke@ashlandva.gov), Business Development Coordinator!

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